It is no surprise that many people use auto-translate to translate the content of their website. Auto-translation is no doubt a very convenient and simplified way of translating the content of websites. But the trouble arises when you need Chinese simplified translation which is highly complex. Auto-translation generally does not work well of this type of complicated translation. Especially, when it comes to website translation then it can really affect the quality of online business. Even a mistake of a single word can ruin the impression of business in the minds of customers or online visitors. In this blog, we are going to discuss how using auto-translation can put negative effects on your website: 1. Lack of Localization Localization is the process of adapting your website content for people of different languages and cultures. Unfortunately, localization is not supported in machine translation and that creates a lot of trouble. When website content is