It’s true that with machine translation you can instantly translate any small piece of text, but this is not necessary that it would be as effective as human translation. There are various other reasons too that shows that human translators are better than machine translation. 1. Translation isn’t done word by word: This is an agreed fact by all the linguistics that translation is never done word by word. The reason is that when you would translate each and every word with machine translators, then the whole meaning of the sentence changes. The real meaning of any text could be found out when the person who is translating is well aware of the culture and style of the target language. 2. Machines are not culturally sensitive: Globalization is everywhere and with this, the need for a translation service has also increased. But, while preparing text that can attract the potential customers, it is necessary to consider what are their cultural beliefs and how they speak locally.